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Corporate social responsibility has become a goal of organizations and one local athletic franchise is taking their shot at helping the community. The Milwaukee Bucks, along with Johnson Controls, have reported on the completion of a multi-sport complex on the campus of Browning Elementary School.
The $150,000 project, which began in May, includes six basketball courts, one futsal court, a soccer field, and open recreation space. The new complex will provide students and local citizens with a safe place for recreation throughout the year. Sports and activities are vital in the development of youth and the complex should be able to open the door for athletic opportunities for years to come
“We are excited about the grand opening of the multipurpose court because it elevates the neighborhood around it,” said Johnson Controls Chief Diversity Officer, Grady Crosby. “But we are even more excited about the years of programming that the Bucks and Johnson Controls are funding. We recognize that coaching and mentoring have the potential to be transformative. We are not investing in a playground. We are investing in the youth of this neighborhood.”
As a staple in the community, the Bucks looked to expand their reach and help out underserved areas of the city. Over 95% of the students at Browning Elementary School are economically disadvantaged and may not have access to quality recreational spaces. In addition to the athletic complex, the Bucks and Johnson Controls will be contributing $60,000 annually, for the next 10 years, to assist with programming for the community.
Corporations across the country are making a push towards being more socially responsible in a variety of ways, whether that be building fixtures in the community, using more sustainable methods of production, or donating to national crisis’ such as the relief effort following Hurricane Harvey. As local staples, both the Milwaukee Bucks and Johnson Controls are committed to the success of the people in the community. By providing a safe outlet for local youth, the Bucks and Johnson Controls prove that they are invested in the well-being of Milwaukee.
